When attempting to attract as much online traffic to your website and sales pages as possible, that will lead to link popularity and a greater amount of back links, you must pay attention to keyword density.
The amount of times your primary and secondary words and phrases appear in your content is what is considered density. This can be determined by dividing the amount of times those words show up in the body of your content by the total word count.
If you are submitting your content in the form of articles to online article directories you want to make sure that your density falls within 2% and 6%. Any more than this and you will run the risk of your content or articles not being approved by the directories. The top search engines also look at this and if you are using those words and phrases too many times in your material it may be looked at as if you are practicing what is commonly referred to as keyword stuffing. If search engines believe you have done this they will blacklist that material from being indexed and possibly your entire website.
When developing content for your website you want to make sure you are using those words and phrases which your target niche audience is searching for online. You can find this out by using online tools such as the Google keyword tool and looking for those words and phrases which have a medium competition rate which will be shown on the results page in the form of a green bar.
You also want to look for those words and phrases which have no more than 50,000 to 100,000 searches per month. Any more than this and you will usually fall into the area of having too much competition to ever have a chance of being ranked high for those keywords. If you cannot get your material ranked high on the top search engines your audience may not find your content or if it is too far back in the searches they may not link to it. The more links you have going to one particular piece of content the more popular those links will be which will then help you attract more online traffic.
When it comes to your website you want to make sure that it is a living and breathing entity. That means that it is always changing. Do not just think that you have to do the keyword research one time, write your content one time and set it and forget it. You have to continually do this process in order to make sure that you are using the words and phrases that your audience is always looking for and use it.
By creating new online material, your website will be like a brick and mortar storefront which changes what is in the windows sometimes on a daily basis. By providing valuable content to your target niche audience you will be able to develop a better relationship with them over time. As this develops they will like, know and trust you, which is the sales and marketing motto.
The more valuable your content is to your audience, subscribers and customers the more they may possibly link to it from their websites or bookmark it on popular sites such as Digg or many of the other social bookmarking sites. The more links you have out there the more popular your material becomes to the point where possibly it is viral in nature. The more visible your content is by paying attention to the proper keyword density the more value it will bring to those who read it.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.