Now some of you may be asking: why would anyone want to use a Facebook Page as an advertising tool for their brand when a normal profile is used to connect with people?
The main problem with this type of thinking is the fact that Facebook profiles have a contact limit of about 4,500. Once you reach that limit, you can’t accept any new friend request. Another problem is that your profile page is a personal page; you don’t want to make the mistake of inter-mixing your personal life with your public life on Facebook or any other social network.
Third, and most importantly, you can’t add third-party applications to a normal Facebook profile. You need the-third party applications and plug-ins to really make your Facebook Page shine!
While having a Facebook Page is good; having an interactive, attractive and interesting Facebook Page is much better. We strive for a level of excellence when we open up doors of opportunity in Internet marketing; the same holds true for Facebook marketing.
Now we will take a look at the various components of a Facebook page:
1. Wall: Facebook profiles and fan pages both have walls. The wall acts as the center of activity hub for the Facebook page. You and your fans are able to upload material to the Facebook wall.
You and your fans, those who have hit the “Like” button on your page, can post text, pictures and videos on your wall. If something gets posted to your wall, the posted item will also show in your news feed.
2. News Feed: An endless roll of information that is generated by activity on the Facebook page best describes the news feed. Any new activity on wall will instantly be posted on your news feed.
3. Status Updates:People with regular Facebook profiles aren’t the only ones that should make regular status updates. You can easily post status updates as the administrator of your very own Facebook Page. Your updates will automatically be seen in the news feeds of the fans of your page as soon as they open their profiles.
Regular status updates are a quick and easy way of keeping your fans up to date on any promotional events, sales or any change in operating hours etc. Be brief though; an update is limited to 160 characters. If you have more to say you can post it via a Facebook note or your can have a link directing them straight to your website.
4. Discussions: There is a discussion feature on the Facebook page which allows people to create separate threads in order to discuss specific topics on that page.
Don’t be nervous about having a platform for your business on your own Facebook page. Unless a very unlikely social Solar Leads networking crisis suddenly develops from your own discussion board, it is perfectly normal for individuals to have an open and genuine dialog regarding your products.
People will usually post pretty positive feedback on a page dedicated to a particular business, however, there will definitely be times when some very upset customers will post rather negative reviews.
As the owner and administrator of the page, you have the option of responding to irate post and clarifying points and issues. Don’t be afraid to address negative reviews from an objective point of view. You also have the power to remove negative posts, but that will damage your business reputation. Customers and possible customers have a lot of respect for companies that share the positive as well as the negative reviews. Remember people are very individual, what one person sees as a negative about your product, another customer may see it as a positive.
5. Applications: Nothing makes a Facebook page stand out like the correct use of appropriate applications. You’ve seen them; many websites have the Facebook logo which allows you to visit them on Facebook and hopefully “Like” their page. Make sure that the apps you choose to link to your website are compatible before using them. RSS feeds are very popular, commonly used apps on the Facebook business pages.