Do you know what most bloggers and web designers do with their WordPress Category pages? If you answered nothing, you are correct.
In fact, it might be fair to say that they do less than nothing with their WordPress Category Pages since the All In One SEO Plugin, which most tend to use, will by default add the “no-index”, “no-follow” to your pages. This means that you are telling the search engines: Don’t look at this page! Don’t index this page! This page is not important!
Nothing could be further from the truth. Your WordPress Category pages may be the among the most interesting pages on your site.
In this article, justmyfitness I’ll explore the duplicate content penalty, why we should take our these pages off auto-pilot and customize them, and how to make pages one of the first stops for our visitors instead of a “no-indexed” afterthought.
One of the principal reasons that the All In One SEO Plugin sets the “NOINDEX” and “NOFOLLOW” tag on your category pages is to address the duplicate content issues.
WordPress Category pages are often set to show the entire content of articles within that category. Thus, they will have the exact same content as a post that you have written. This may incur a duplicate content penalty within Google on either the category or the post page.
By customizing categories, we can remove the potential duplicate content penalty, set our pages to be followed, and create a host of rich content pages that our visitors will love.
WordPress category pages have the potential to be of high-interest to your visitors because they are filled with articles similar in nature.
For example, suppose someone is going through a divorce due to infidelity. They may want to know about divorce, infidelity, and any applicable divorce laws that may apply to infidelity. One article will usually not suffice in this case.
However, a comprehensive page with all articles on all of these topics is just what this person wants.
WordPress provides a great explanation on their Category Templates article. Essentially, you will find out the hierarchy of your WordPress files and then rename the appropriate file to Category-X.php.
The first thing that is often missing in a these pages is the proper keywords. When you customize a category page, you are then permitted to add text above and below the list of posts which will give more definition, and keywords, to the page.
These pages can be heavily trafficked, valuable pages or NOINDEXED, duplicate content throw-a-ways.
Which would you prefer?
Don’t miss out on the opportunity to turn your WordPress Category pages into an SEO gem.
Richard Cummings provides unique, valuable insights on web consulting, SEO, blogging, project management and technical training.