What’s Semi-Important for Choosing Your Domain?

Here are a few factors that may influence your choice of the domain — but they shouldn’t be critical to your decision.
When you buy a new domain at a domain registrar (such as NameCheap or GoDaddy), many of them cost just a few bucks. If you don’t have a big budget and you’re just starting off, it’s probably best to go for one of those.
However, a lot of popular-word domains ending with .com are already taken. In many cases, you can still buy them in domain marketplaces (such as Sedo) directly from the owner. The prices of those can vary from a few hundred to hundreds of thousands of dollars.
Personally, I’d only consider paying more for a domain if I already had a substantial following under a specific name. domainerelite For example, if you had a popular Facebook page called “Amy Cooks,” you may consider paying more for that specific domain.
If you’re in doubt about this, remember that this isn’t crucial. If you can’t spend the kind of money it’d take to buy your perfect domain, just don’t. Look for another, cheaper one — and move on to launch your blog.
Relevant keyword in your domain
When I was choosing the domain for my new blog, I went for largely because of the keyword. A more experienced writer suggested it may be a major advantage down the road. Self-awareness is quite a popular phrase — with almost 15,000 Google searches a month.
Many blogging experts say a keyword in the domain doesn’t necessarily help your website appear in relevant search results. It used to work like that, but when Google changed its algorithm in 2011, the significance of keyword-based domains dropped.
However, having a relevant keyword in your domain may influence your website’s authority in the eyes of the reader. This was my logic behind choosing the domain. If someone’s looking for info on this specific topic, a blog named by the keyword may seem more credible.
Here’s what Jeremy Knauff from Spartan Media said about keywords in your domain:
“From an SEO perspective, a keyword in a domain has very little direct impact today, but it does play a tremendous role in the anchor text of the links a website earns. In that regard, it can provide an SEO advantage.
Another, and perhaps more important factor, however, is its role in branding. A unique and memorable domain is good, but a unique and memorable domain that also tells people what the website is about is infinitely better.”
Finally, there’s the question of how long your domain name should be. A lot of online advisors suggest a good domain name should be short and punchy.
However, in the “Freedom Machine” course, I learned that a domain can be both punchy and long.
As an example, look at the blog by Ramit Sethi. His domain name is quite long but powerful.
Typically, readers won’t be typing your domain name in their browser anyway. They’ll probably discover your blog through a link from another website, social media, or search. Then, once they’re recurring customers, they’ll have the name of your blog autocomplete for them in the browser.
When choosing your domain, the length is not as crucial as some people claim. Sure, you probably shouldn’t be extreme and go for a 15-words long domain. But adding one or two extra words to get your message across may be worth it.

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