Right now, emails are among the fastest moving direct marketing communications media in the world.
That’s because they are simple to create, cost a fraction of the cost of a telephone call or the price of a postage stamp to send and can travel to the farthest corners of the universe with the speed of light.
Furthermore, they can be timed with razor-sharp accuracy to arrive in a recipient’s inbox at any time of the night or day that you wish and they can be accompanied by pictures, price lists, brochures, videos… you name it!
Plus – and this is hugely important – they can facilitate an instant response at any time of the day or night – 365 days a year.
In a nutshell, emails have just about everything going for them on the sales and new business communications front. And yet a surprisingly big percentage of business people have absolutely no idea what is the most important part of any promotional email.